Gurugram-Based Entrepreneur Shruti Kundan Builds ₹38 Lakh Candle & Packaging Business

5 Lessons from Gurugrams Shruti Kundan Who Built a ₹38 Lakh Candle Venture

From Corporate Life to Creative Independence

Shruti Kundan, a former financial analyst at Accenture, found herself yearning for independence after years in corporate India. With prior experience at Tata Consultancy Services (TCS) and Genpact, she had honed skills in business strategy, operations, and financial modeling, but her passion for creativity and crafts pulled her in a new direction.

In mid-2023, Shruti took the leap into entrepreneurship, founding Boholette, a Gurugram-based candle and packaging startup. Inspired by her college hobby of crafting and supported by her husband, Pranav Shree, Shruti began experimenting with handmade Ladoo-shaped candles at home.

The Birth of Boholette

Boholette focuses on low-MOQ packaging solutions and candle manufacturing, empowering small-scale women entrepreneurs and D2C brands. Shruti applied corporate professionalism to her startup, from client management to operations, ensuring quality and reliability in every product.

Her first step was creating an Instagram page to showcase her handmade creations. Within weeks, her initial batch of 100 candles sold out, fueled by festival demand during Ganesh Chaturthi and organic promotions through her husband’s network.

Scaling Up Production and Revenue

Starting small, Shruti sourced raw materials from Amazon, spending ₹250 on wax and ₹1,000 on moulds. Candles were priced at ₹60 each, with her first orders coming from customers in Maharashtra and Pune.

By October 2023, Boholette faced its first major scaling challenge—a 700-candle bulk order. Shruti successfully managed production, logistics, and customer communication, marking the start of consistent growth.

By February 2026, Boholette had clocked ₹38 lakh in revenue, a testament to the viability of small-scale, high-quality D2C candle ventures in India.

Empowering Women and Small Businesses

Boholette not only produces aesthetically appealing candles but also supports women entrepreneurs by providing high-quality raw materials and packaging solutions. This approach allows aspiring entrepreneurs to start with minimal investment, creating a sustainable ecosystem of small-scale creative businesses.

Shruti emphasizes mentorship and professional guidance, sharing lessons from her corporate experience to help clients manage their operations and grow their brands.

Lessons from Shruti Kundan’s Journey

1. Follow your passion: Identify what excites you beyond corporate stability.
2. Start small: Test products with minimal investment before scaling.
3. Leverage networks: Early growth can often come from personal and professional contacts.
4. Apply corporate discipline: Treat your startup like a professional venture to ensure quality and consistency.
5. Empower others: Building solutions for small-scale entrepreneurs can amplify impact.

Conclusion

Shruti Kundan’s story demonstrates how creative passion, coupled with corporate acumen, can result in a thriving business. Boholette’s journey from a home-based candle experiment to a ₹38 lakh revenue-generating D2C startup inspires aspiring entrepreneurs, especially women, to pursue independence while creating scalable, impactful ventures.

FAQs (10)

1. Who is Shruti Kundan?
   A Gurugram-based entrepreneur and founder of Boholette, a candle and packaging startup.
2. When was Boholette founded?
   In mid-2023.
3. What inspired Shruti to start Boholette?
   Her passion for crafts and desire for independence from corporate life.
4. What products does Boholette offer?
   Handmade candles, low-MOQ packaging solutions, and raw materials for small businesses.
5. How much revenue has Boholette generated?
   ₹38 lakh till February 2026.
6. Who supports Shruti in her business journey?
   Her husband, Pranav Shree, and her corporate experience network.
7. What was Shruti’s corporate background?
   She worked at Genpact, TCS, and Accenture in financial and operational roles.
8. How does Boholette help women entrepreneurs?
   By providing manufacturing solutions, raw materials, and guidance to start small-scale businesses.
9. What was Boholette’s first product batch?
   100 handmade Ladoo-shaped candles.
10. How can aspiring entrepreneurs learn from Shruti’s journey?
    Follow passion, start small, leverage networks, maintain professionalism, and empower others.