BlissClub Crosses Rs 250 Crore Revenue Run Rate, Eyes $25 Million Funding

Womens Activewear Brand BlissClub Raises $25 Million Amid Rapid Growth

Women’s Activewear Brand Hits Major Growth Milestone

BlissClub, the women-focused D2C activewear brand, has achieved a significant milestone, crossing an annualised revenue run rate (ARR) of Rs 250 crore. This comes shortly after closing FY25 with Rs 135 crore in revenue, up from Rs 92 crore in FY24, signaling rapid growth and improving operational efficiency.

The brand, led by founder and CEO Minu Margeret, has also initiated talks to raise $25 million in fresh funding, which would mark its largest fundraise since 2022. BlissClub has previously raised over $20 million from investors like Elevation Capital and Eight Roads Ventures, who remain key stakeholders.

Funding to Fuel Expansion and Market Share

The upcoming $25 million round is expected to support BlissClub’s offline store expansion, enabling the brand to compete more aggressively with rivals in the Indian athleisure space, such as Cult.fit, Boldfit, and Cava.

A source familiar with the matter told ISN that Minu Margeret is meeting potential investors in Bangalore, while the company’s investor relations team is actively engaging venture capital firms to close the round.

Financial Performance and Operational Improvements

BlissClub has made substantial progress in reducing losses while scaling revenue:

• FY24: Rs 92 crore revenue, Rs 44 crore loss

• FY25: Rs 135 crore revenue, Rs 20 crore loss

This trajectory demonstrates effective cost management, brand positioning, and market adoption, placing BlissClub on a strong footing for further expansion.

Positioning in the D2C Athleisure Market

BlissClub operates in a rapidly growing Indian D2C market, catering specifically to women’s activewear. Its product portfolio spans:

• Performance wear

• Lifestyle activewear

• Accessories for fitness enthusiasts

With an ARR of Rs 250 crore, the brand is now considered a mid-sized D2C unicorn in the making, demonstrating strong traction among urban women and fitness-conscious consumers.

Strategic Vision and Future Plans

BlissClub’s growth strategy is multi-pronged:

• Offline retail: Opening more stores across key Indian cities

• Product diversification: Expanding athleisure collections and accessories

• Investor engagement: Raising $25 million to strengthen capital for growth

Minu Margeret has focused on building brand loyalty and community engagement, key factors that differentiate BlissClub from competitors.

FAQs about BlissClub Funding and Growth

1. What is BlissClub’s current annualised revenue run rate?
   Rs 250 crore.

2. How much funding is BlissClub planning to raise?
   $25 million in a fresh round.

3. Who is the founder and CEO of BlissClub?
   Minu Margeret.

4. What was BlissClub’s revenue in FY25?
   Rs 135 crore, up from Rs 92 crore in FY24.

5. What were the losses for FY25?
   Rs 20 crore, improved from Rs 44 crore in FY24.

6. Which investors are on BlissClub’s cap table?
   Elevation Capital, Eight Roads Ventures, among others.

7. How will the new funding be utilized?
   Primarily for offline store expansion and scaling operations.

8. Who are BlissClub’s main competitors?
   Cult.fit, Boldfit, and Cava.

9. What product categories does BlissClub focus on?
   Women’s activewear including performance wear, lifestyle wear, and fitness accessories.

10. Why is the $25 million funding significant?
    It will be BlissClub’s largest fundraise since 2022, enabling strategic growth and market expansion.